The Personal Information We Collect

We collect the following types of personal information:

Information you provide:

We collect and store any information you enter on this site or knowingly provide us in any other way. Personal information is collected in a variety of ways, including, but not limited to: completing an online registration or transaction, filling out an online form or survey, entering a contest, or subscribing to a newsletter. Data collected includes, but is not limited to: your name, email address, mailing address, phone number, date of birth, allergies, dietary restrictions, height, weight, and credit card information.

Information provided by your web browser:

We collect information that is automatically sent to us by your web browser. This information typically includes your IP address, the name and version of your browser and operating system, the page you visited before landing on our site, and the date, time, and duration of your visit. The information we receive depends on the privacy settings associated with your browser.

Cookies

This site uses technology known as “cookies” to capture information about users to help provide an optimized user experience. A user’s web browser will store cookies on their hard drive for the purpose of record keeping, troubleshooting, and sometimes tracking browsing behaviour. A user’s web browser may be configured to refuse cookies, but this may impact site performance.

How We Use the Information We Collect

We collect and use your personal information for the following reasons:

• To Process Transactions: We use the personal information you provide during an online booking to complete that transaction. This information is not shared with outside parties except to the extent necessary to provide the service.
• To Improve Our Online Experience: We continually strive to improve our online experience across a multitude of devices. We use information provided by your web browser to troubleshoot technical issues and provide enhancements to our site.
• To Excel In Customer Service: We take pride in our ability to establish a relationship with our customers. We use your information to communicate with you in a timely manner based on your specific needs and requests.
• To Personalize Your Experience: Our goal is to provide content that is relevant to your interests. We use information provided by you to deliver customized content, promotions, and information that we believe will be beneficial to your experience at our resort.
• To Send Email Communication: Periodically, we will send marketing emails to those users that subscribe to our mailing lists. If at any time a user would like to unsubscribe from our marketing communication, they may do so using the link provided at the bottom of each email. We may also use your email to send you pertinent information as it relates to your purchase, or respond to any questions or concerns as initiated by yourself.
• Short Message Service (SMS): By submitting yes in any of our forms and signing up for texts, you consent to receive marketing text messages (e.g. promos, special offers, sales, announcements, alerts) from Mount Washington Alpine Resort at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Message frequency varies. Unsubscribe at any time by replying STOP or reply HELP for help.

How We Protect the Information We Collect

We adopt the industries best practices for data collection, storage and security to ensure the integrity and protection of your personal information. Online transactions are processed within a secure environment over a SSL secured communication channel and are encrypted and protected with digital signatures to safeguard your information.

How Long Do We Store Your Information

All information is retained only for the time periods needed to fulfill the purposes for which it was collected and as outlined in this privacy policy.

We Do Not Share Your Personal Information

Mount Washington Alpine Resort does not sell, trade, or share personal guest information with any external parties. We may share aggregated information pertaining to demographic, geographic, or online behaviour, but this information cannot be linked to a personal account and is subject to a non-disclosure agreement.

Changes to This Policy

Any changes to this policy will be noted by the date stamp at the top of this page. Mount Washington Alpine Resort may update this policy at its discretion. Users are reminded to check this page periodically to stay informed about how we protect personal information. By using this site, you agree that it is your responsibility to review this privacy policy on a regular basis to stay informed of our data practices.